The Story of Sarah Maj

Raised amidst the vibrant colors and artisanal textures of Marrakech, Sarah Maj developed a natural passion for fashion from an early age. As a child, she learned the art of traditional tailoring by her grandmother’s side, discovering the importance of craftsmanship and attention to detail. This passion eventually led her to turn her vision into reality, founding her eponymous brand in 2012.

Sarah’s idea was born from a serendipitous discovery: luxury fabric remnants, forgotten in the warehouses of high-end fashion houses. Where others saw waste, Sarah saw potential. Her mission became to give new life to these highquality materials by creating timeless, unique garments made entirely from upcycled fabrics. Each collection is a celebration of sustainable fashion, where luxury and responsibility coexist in perfect harmony. After initial success in boutiques across Marrakech, Sarah Maj expanded her brand beyond Morocco, opening a store in Milan, the international heart of fashion.

Today, the Sarah Maj brand is synonymous with exclusivity and craftsmanship, offering limited-edition collections that tell a unique story.

“No waste, no new materials: only luxury fabrics that deserve a second life.” — Sarah Maj

Every Sarah Maj piece is an exclusive creation, made with love and dedication. Sustainability is not just a choice, but a philosophy that guides every step of the creative process, from sourcing fabrics to handcrafting each garment. Sarah’s roots in Marrakech and her international experience in Milan give her designs a distinctive character, blending tradition with innovation.