Raised among the vibrant colors and artisanal textures of Marrakech, Sarah Maj developed a natural passion for fashion from an early age.

the birth
As a child, she learned the art of traditional tailoring alongside her grandmother, discovering the importance of craftsmanship and attention to detail.
This passion led her to transform her vision into reality, founding her eponymous brand in 2012.

The Birth of the brand
Sarah’s idea was born from a chance discovery: remnants of luxury fabrics forgotten in the warehouses of high-end fashion houses. Where others saw waste, she saw potential. Her mission became to give new life to these precious materials, creating timeless and unique garments made entirely from upcycled fabrics.

Responsible design
Each collection is a celebration of sustainable fashion, where luxury and responsibility coexist in perfect harmony.

